How to create a converting product picture at home?

📸 The background of your product shots must be clean and concise. Whether you’re using a solid or scenic background, it’s important that it’s free of clutter.

For example, white or light-coloured tables, walls, PVC background paper and still tables can all help you achieve a clean and concise background effect. Before shooting your product photos, make sure to check that your background is clean and tidy.

With Booltool’s AI Background Remover function, you can easily achieve this effect. 🚀🌟

Shooting angle

Front shooting

The shooting angle is 0 degrees, which is very suitable for showing the side and cross section of the product, providing the overall effect space and layering sense.

Bevel shooting

Bevel shooting can show the top and side of the shooting product at the same time. 45 degrees is the most common, 30 degrees and 60 degrees are also fine. Bevel shooting is close to the viewing angle, which is more immersive. You can add the foreground to increase the space sense and atmosphere. When shooting, the lens is aimed at part of the product, and the background should be blurred.

High angle shooting

The shooting angle is 90 degrees, showing only the top surface of the product. When shooting a complex multi-subject on the top surface, it can show the global picture of the product, giving a greater visual impact.

Set decoration

Starting from the product itself, build its use scene. Use the background with a similar color and some natural scenes to set off the product and make the picture vivid.

After using Booltool’s AI Background Remover function to remove the background, you can try AI-generated backgrounds that match the product style.

Light source

When considering the light source for product shooting, you can choose two light sources: hard light and soft light.

Hard light: is a point-like light source, just like sunlight, flashlights, stage spotlights, etc. The characteristic of hard light is that it can illuminate the local part of the product very brightly, and the outline is clear, the shadow is thick, there is a strong contrast between light and shade, and the three-dimensional sense is strong.

Soft light: is also called scattered light, just like the sunlight on a cloudy day or cloudy weather. Soft light can show the local details of the product very brightly, with rich layers, and the resulting shadows are relatively soft, the outline is not particularly fresh, and the contrast is comparatively small.

Shooting

Please shoot high-definition pictures as much as possible, leaving more space for post-production.

When shooting, the main light and auxiliary light should be arranged, and the lighting should be scientifically in line with the characteristics of the product. If you don't want to make the photo look too flat, try not to put the shooting angle on the same line as the light source. That is, please don't shoot along the light. Pay attention to the focal length when shooting. Please don't shoot too distorted, and ensure the true feeling of the product.

2. How to use an iPhone to get the perfect product picture?

Guarantee good light

Light is the soul of shooting. Make sure you have plenty of light, but don't overexpose. Low light photos will be too dark, but excessive light will make the photos look dazzling.

Under normal circumstances, using natural light to shoot product pictures is the closest to the real object. Try to shoot products on sunny days whenever possible. Please pay attention to avoid too strong direct sunlight, especially white, or it will easily cause overexposure.

Highlight the main body

To achieve the highlight of the main body, two points need to be done:

The first is to ensure that the shooting background is clean. Many people may think that a clean background is a solid color background, but it's not. Clean means that there is not too much clutter, so that the product itself can be highlighted.

The second is to properly blur the background. It should be noted that the mobile phone is autofocus, and the distance will affect the focus, so it is not good to take photos too far or too close. You need to manually adjust this distance until the subject can be clearly displayed on the mobile phone screen, and then press the camera button. At this time, the lens is focused on the subject and the background is blurred.

Besides, Booltool’s Background Blur function can efficiently help you highlight the main body.

Choose a shooting angle

According to the characteristics of the product, choose appropriate shooting angle. It is recommended that each product has multi-angle shooting, so that buyers can more fully understand the appearance of the product, and the click conversion rate will be improved.

If you don't know how to compose and use the golden ratio, please use an overhead shot first, and put the main body in the middle of the overhead shot when trying to shoot a product picture at the beginning, which can highlight the products you want to display, and can effectively avoid distracting attention. Of course, other compositions also need to be tried step by step.

Focus segment selection

The more commonly used focal lengths are 1x, 2x, or even 5x or ultra-wide-angle lenses. The ultra-wide-angle lens will produce perspective distortion to some extent, so it is not commonly used.

Tone Selection

Dark tone

Light is a key component to reflect the texture of the product when shooting the product with dark tone. In the early shooting, pull down the small sun icon on the phone screen to enhance the texture. Please use wood, black tile and other light color materials as the background.

Bright tone

Due to the bright background, automatic exposure will make the image look gray, so you need to manually increase the exposure before shooting. Please use silk, marble, wood grain and other light color materials as the background.

Proper post-production

Post-production can make up for the small flaws in the shooting, and make the photo closer to the real object and more attractive. But there are also two misunderstandings that need to be avoided.

One is that it is too difficult to fix pictures, so you never do that. In fact, the current photo editing software is actually very mature. You can try to use Booltool’s Photo Filters and Effects function to adjust the picture professionally.

3. Is the white background outdated?

A: No, but a white background can not always get a conversion.

Usually, high-quality products tend to use a white background to maximize the effect of the product, making it easier for shoppers to be attracted by the product itself and willing to pay its expensive expenses. Using white background on the inner page and product page of the website can unify the overall visual experience, effectively highlight the product, and make the product map clean, concise and easy to identify.

However, only a white background picture can not bring about an order on social media or home page promotion.

The master photo is the most important in product list. White background will weaken the visual impact of the master photo. It is the first image customers see after clicking on paid ads and natural search results. Therefore, it is necessary for sellers to invest in high-quality master photo, which will bring benefits to the product lifecycle of e-commerce platforms.

The product photos should adopt attractive colors and light perception to increase the visual effect and make it more prominent on the display page. Unified size, storyline, and setting the position of the product can make the picture more attractive and improve user clicks.

Booltool can change the background and also resize the image, easily achieve the image size that meets the requirements of different platform. Besides, using multi-angle display in the product diagram allows users to observe the product from different directions. Pictures from multiple angles can bring users a more comprehensive visual experience of the product.

4. Product Composition Examples

Showcase

Leaving blank space

Blank space is the white space in the picture. For example, all visible white areas exposed in the background belong to the blank space. Blank space will also make the picture cleaner and more artistic, and will also bring a sense of luxury to the product picture.

Triangular composition

Put the product and props in a triangle in the scene. It can form a stable overall area, so that the picture is not too messy, and can better show the visual center position, let the user capture the key point immediately.

Compact composition

The subject will be enlarged in the form of close-up and full of pictures, with full, compact, delicate and other characteristics, often used to express local details, leaving a deep visual impression.

Vertical composition

Vertical composition is usually used to shoot upright objects. Vertical visual effects and vertical lines will reflect the height of the product, orderly arrangement and combination. It also will give a sense of order and stability, showing the composition of power and beauty.

Repetitive scatter composition

The products in the picture are scattered and become separate scattered points, which can form a rich feeling of products, and the overall picture has a strong impact.

Golden spiral composition

The main body is placed in the center of the spiral where the visual senses are concentrated, and the precession is gradually divided into infinite segments, attracting the viewer's attention with this invisible spiral line.

Centre composition

The center composition is to put the product in the center of the picture. The center position is also the first foothold of the line of sight. If the product is concentrated in the middle of the picture, the product will be clearer, so that the picture can achieve a balance between left and right, which is in line with human visual experience.

This type of composition is suitable for a product picture with only one body and a clean background.

Nine Blocks Composition

Dividing the whole picture into nine squares actually uses the golden section law. The four intersections produced by the crossing lines are called "centers of interest" in photography theory, which is the most reasonable position where the product to be highlighted is located.

This kind of composition is suitable for various scenes.

Symmetrical composition

Most photographic works, the composition is not the pursuit of very rigid symmetry on both sides, but deliberately creates the visual balance of the picture.

Diagonal composition

Diagonal composition is to draw up a diagonal line in the framing range, put the product on the diagonal line, or cross the diagonal line. As long as it follows the extension of the overall picture to the two diagonal extensions, it is called diagonal composition.

Foreground composition

Foreground composition is to add a prospect in front of the product in order to highlight the main body of the picture.

This kind of composition is suitable for shooting one product, and the foreground can avoid the clutter of the background and focus on the product itself.

S-shaped composition

S-shaped composition lets the picture have the visual effect of extending and changing, so that the objects in the space range of the front, middle and back of the picture are linked together by S-curve composition, forming a unified and harmonious picture, and restricting the spatial relationship of extension.

5. Todo Guide

🖼️Take a picture

Choose a suitable style.

Simple style, technology style, fresh, etc. You can find an example on the above pictures. If you still have no idea, you can find more ideas here:

Behance

Dribbble

Awwwards

Once you have a picture, we can make it special now

👌Choose a good product composition

If you only want to showcase a single product——you can consider displaying multiple-angle images of the product on a white background in one image;

If you want to showcase multiple complementary products, such as a set of tableware,—— you need to arrange multiple products in a certain position in one image;

Also, you can consider choosing a suitable usage scenario as the background and placing your products in it.

🤗Choose a background that suits for product

Pure Background

If your brand has a specific color scheme, it would be best to choose a background color that complements it. For example, if your brand colors are blue and green, you may want to choose a light blue or green background.

If you don’t have a specific color scheme, you can choose a neutral color such as white, black, or gray. These colors will allow your product to stand out and not distract from it.

Additionally, you can also consider using a color that is complementary to the product itself. For example, if your product is a red dress, you may want to choose a light pink or peach background to complement it.

AI background

You can access to over 600 backgrounds on BoolG, each tailored for specific product situations. For instance, there are 3D podium backgrounds for showcasing 3C products, as well as beach backgrounds for displaying vacation outfits.

💃Secret to make your picture special — Effect

Time-saving

Ease of use

Design for Instagram etc.

Cost-effective (Yep, Booltool’s effect is free.)

🗝️ Key of conversion — Clear

HD is the key to making your product believable

AI picture/video enhancers can achieve this with one click

🤳Social media hacks — Move

Turn picture into video: Animation

Turn pictures into video: AI Video Maker