type
status
date
slug
summary
tags
category
icon
password
Twitter’s First Ad Revenue Share Payouts See Top Tweeters Earning Thousands of Dollars
Twitter has launched a creator ad share program for Twitter Blue subscribers, requiring creators to generate at least 5 million tweet impressions per month for three consecutive months. Initial payouts for ads served in replies to verified users start at $5 million, with some creators receiving payouts of $25k, $30k, and more. The program incentivizes top tweeters to tweet more frequently to boost their earnings, but may also incentivize argumentative and divisive content. The current restrictions on participation have led to users sharing their large payouts, which benefits the program.
Meta Tests New Cheaper Package Deals for Meta Verified on Both Facebook and Instagram
Meta is testing new package deals for Meta Verified on Facebook and Instagram to offer more affordable options for businesses with different needs and budgets. The testing phase will help gather feedback and improve the package deals, part of Meta's efforts to expand its verification program and support businesses on its platforms.
Early Data Shows That Brands are Seeing Good Engagement on Threads
- Threaded discussions are proving to be an effective platform for brand engagement, as early data suggests that brands are experiencing positive engagement and finding value in participating in these conversations. The engagement levels are considered favorable and brands are seeing promising results in terms of audience response and interaction.
TikTok Tests New ‘Shop’ Feed with Selected Users
- TikTok is testing a 'Shop' feature that allows users to browse and buy products within the app, indicating its intention to expand into e-commerce and become a major player in social commerce. The feature is being tested with a select group of users, and its wider rollout is yet to be announced.
Twitter Implements New DM Filtering to Combat Spam Messages
- Twitter is introducing a new messages setting to reduce spam messages in DMs. The new setting will route messages from users you follow to your primary inbox and messages from verified users you don't follow to your message request inbox. There is a potential restriction being considered that would only allow Twitter Blue or Verification for Organizations profiles to send messages to non-connections. Verified users will be able to send DMs to people who don't follow them, while non-verified users may face restrictions. This update encourages users to get verified if they want to use DMs for outreach.
Twitter Claims Incredibly High Performance on Content Moderation, in Contrast to Third-Party Reports
- Twitter claims to have strong performance in content moderation, citing advanced systems and tools to combat harmful content. Independent verification is necessary to confirm their success.
Twitter Will Soon Enable Users to Hide Their Blue Checkmark, Along With Tweet Likes and In-App Subscriptions
- Twitter will allow users to hide their verified account checkmark, hide the number of likes on their tweets, and hide in-app subscriptions from other users. These updates aim to give users more control over their online presence and reduce the pressure of public validation on social media.
link:https://www.socialmediatoday.com/news/twitter-will-soon-enable-users-hide-blue-checkmark/686889/
Instagram Tests Automatically Added Product Tags in Brand Story Posts
- Instagram is testing a new feature that automatically adds product tags to brand story posts to make it easier for businesses to promote and sell products on the platform. The tags are generated by image recognition technology and can be customized by the user, potentially enhancing the shopping experience on Instagram and boosting e-commerce activities. The feature is currently being tested with a limited number of businesses and may be rolled out more widely in the future.
TikTok Publishes New Report on Key Gaming Content Trends
- TikTok's gaming culture generates trillions of views each year, and a 'What's Next: Gaming Trend Report' provides insights and actionable tips for brands to maximize promotions. The report offers examples of key gaming trends and their application to marketing efforts, highlighting the demand and opportunity for gaming-related marketers. Brands should monitor gaming trends and culture, and TikTok's gaming platform offers further engagement with gaming content.
link:https://www.socialmediatoday.com/news/tiktok-publishes-new-report-key-gaming-content-trends/686830/
Twitter sued for $500 million over unpaid severance, sues web scrapers
- Twitter is facing a $500 million lawsuit for not paying severance to former employees, while Twitter has filed a countersuit against web scrapers for unauthorized data collection. These legal battles highlight challenges faced by social media platforms in terms of labor practices and data protection.
- According to a survey by InMobi, younger consumers prefer user-generated content (UGC) over other types of content, with Gen Z showing the strongest preference for UGC. PressBox is a platform that simplifies press release distribution and provides analytics and reporting tools to help businesses effectively communicate their message to the media and the public.
- YouTube has introduced an AI-powered tool that suggests video titles based on the video transcript and description. The system incorporates signals from across the app to provide more effective video title approaches. YouTube is also expanding its voluntary creator survey on gender identity, race, and ethnicity to creators in the UK to ensure equitable operations and eliminate unintentional bias.
- Meta plans to introduce branded content tools on Instagram's Threads to prevent undisclosed brand endorsements and provide monetization opportunities for creators. The company is also working on adding government-affiliated media labels and fact-checking indicators to comply with regulatory practices and address concerns related to misinformation. These changes are likely to impact content creators, media organizations, and users on the Meta platform.
Cracking the Code: Gen Z Engagement through Audio Advertising
- To effectively engage with Gen Z, audio advertising through platforms like podcasts and streaming services is recommended. Authenticity, relevance, and leveraging influencers and user-generated content are key factors in capturing their attention. The rising popularity of audio-based platforms and mobile consumption make audio advertising a valuable strategy for Gen Z engagement.
Meta Adds Avatar-Enabled Video Calls, More Avatar Engagement Options
- Meta has introduced avatar-enabled video calls to enhance the user experience and provide a more immersive and personalized communication platform. The update includes additional avatar engagement options and aligns with Meta's vision of creating a metaverse for unique and engaging virtual social interactions.
Twitter Continues to Add New Video Elements, Which Could Open Up New Opportunities for Advertisers
- Twitter's new video elements provide opportunities for advertisers to enhance their advertising strategies and engage with their target audience in new and creative ways. This focus on video could lead to increased ad revenue and attract more advertisers to the platform, making it important for advertisers to explore the possibilities of utilizing Twitter's evolving video capabilities to reach their marketing goals.
Reddit Publishes New Guide to Holiday Campaign Planning
- Reddit has released a guide to help marketers plan their holiday campaigns, covering topics such as target audiences, content creation, and campaign measurement. The guide aims to maximize impact and reach goals during the holiday season, making it a useful resource for marketers on the platform.
Twitter Tests Voice and Video Calls in DMs
- Twitter is developing new voice and video features for its direct messaging interface to expand its utility and facilitate a broader range of functions on the platform. However, Twitter may face challenges in competing with other messaging apps that already offer voice and video calls, and there is speculation that the new features may be limited to paying subscribers of Twitter Blue.
Threads backtracks flagging right-wing users for spreading disinformation
A thread has emerged where users, particularly right-wing users, were flagged for spreading disinformation. These flagged users were identified for spreading false information across various platforms, predominantly related to right-wing ideologies and political topics. This incident raises concerns about the dissemination of disinformation and the role that right-wing users play in amplifying it. The identification and flagging of such content reflect ongoing efforts to combat disinformation on social media platforms.
Others:
Captivating Video Production for Brands
Video marketing has become a popular and effective tool for brands to engage audiences, with 86% of businesses incorporating it into their marketing strategies. Marketers recognize its positive impact on generating traffic and boosting sales conversions. To captivate viewers, brands should prioritize high-quality storytelling, utilizing visually appealing graphics, animation, and clear audio. Understanding platform algorithms and implementing best practices can optimize audience reach and engagement. Leveraging social media platforms and collaborating with influencers can promote video content to targeted audiences. Ongoing engagement and investing in premium content and production equipment are crucial for building viewer trust and differentiation from competitors. By embracing innovative strategies and optimizing video production, brands can harness the power of video to achieve widespread reach and viewer engagement.