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Early Data Shows That Brands Are Seeing Good Engagement on Threads
- Meta's new Threads app has been available for only a week, so it's too early to draw significant conclusions from initial usage insights.
- Brands on Threads are experiencing higher engagement, with the overall average being around 8 times higher than on Twitter.
- The app is attracting world leaders, with 103 heads of state having activated Threads accounts so far.
- While there are positive indicators for brand opportunities and growth potential, it's essential to consider the limited data and potential challenges, such as relatively low engagement in the app.
- Time spent in the Threads app has declined by approximately 60% from its initial launch highs.
- User engagement on Threads is still lower compared to Instagram or Twitter.
- The app is in its early stages but has potential to capitalize on its position.
- User interest is high, and influential people are paying attention, indicating the possibility of Threads becoming a major social app.
- To maximize user demand, Threads needs to focus on functional improvements, reach opportunities, limiting algorithmic interference, and moderation.
- Protests over API changes dominated Reddit conversations for weeks.
- Reddit made significant changes to its platform, including the removal of years of users' private conversations.
- Messages and live chats from before January 1, 2023, are no longer accessible by users.
- Some Redditors were upset about the lack of warning and communication from Reddit about this change.
- A potential solution was provided by a Reddit admin to access some missing messages.
- Users can download all their messages, including those from before 2023, by making a data request while logged into their Reddit account.
- Mashable successfully retrieved old messages and chats using this method, and the old version of Reddit still allows access to inbox messages prior to 2023.
- Old live chats launched in 2018 under the new version of Reddit are not accessible through this data request option.
- Reddit has made several changes recently, including ending its Reddit Gold reward system, which received backlash from users.
- Users who value their content on social media platforms should regularly make local backups of their data to avoid losing it in case of deletions or system failures.
- Twitter launched a new feature for its paid subscription program, Twitter Blue.
- Users with open DMs now have a third option to receive messages only from users they follow and verified Twitter users.
- The feature allows anyone with Twitter Blue subscription to message a user, including notable personalities like Elon Musk.
- Twitter introduced this feature to reduce spam messages in DMs and promote Twitter Blue subscriptions.
- The DM message button still appears for all users, but non-followers receive a prompt encouraging them to subscribe to Twitter Blue.
- Twitter introduced a new direct messaging option that allows only verified users to send DM requests to people who don't follow them.
- This change was implemented without a clear announcement, leading some users to notice a decline in DMs without understanding the reason.
- Users who previously allowed messages from everyone were automatically switched to the new setting, effectively turning their DMs into ads for Twitter Blue, the platform's paid subscription plan.
- Users can change this setting back by accessing their DM settings and selecting the desired option that suits their preferences.
- Users experiencing issues with settings not saving in DM settings page
- Mashable recommends leaving the page and returning to ensure changes are saved
- Reddit is facing conflicts with its user community, particularly the volunteer moderators who play a significant role in content management.
- The platform is ending its popular offering called Reddit Gold, which allowed users to acknowledge each other with in-app currency, impacting the Reddit ecosystem.
- Subreddit mods are also protesting against Reddit's decision to increase the price of its API access, affecting third-party apps.
- Reddit Gold, along with other awards like Reddit Silver, Platinum, Ternium, and Argentium, provided a way for users to award their favorite creators within the app, but they cannot be exchanged for money or used for any other purposes.
- Reddit is discontinuing its awards program due to feedback from users who find it cluttered and want awarded content to be more valuable.
- The company is likely to introduce an alternative form of acknowledgment, possibly in the form of an in-app coin with increased utility.
- Reddit CEO Steve Huffman has expressed concerns about the power of moderators and is working to implement a clearer division between users and platform management.
- The API protest brought attention to the issue of moderator power, and some users supported Reddit's moves to address the problem.
- Reddit's revenue potential could be impacted if moderators continue to hold significant control over communities and content.
- Reddit is considering an alternative payment system that might impact the role of moderators and their controls.
- The platform seems motivated to reduce the influence of moderators, which could have long-term consequences.
- Northwestern University's research shows that Reddit's volunteer moderators contribute a significant amount of labor annually.
- Reddit's unpopular decisions may lead to further conflicts with moderators and potentially impact their business plans.
- The outcome of the "Mod Wars" could determine if Reddit can effectively restructure.
- YouTube has introduced a feature called #ShortsFriends, which connects creators producing shorts with others in the same category for cross-promotion.
- Another new feature allows viewers to create shorts featuring comments from videos they watched on mobile. However, the original video creator has limited control over these shorts.
- The implementation of #ShortsFriends and Viewer-Created Shorts Featuring Comments has raised some questions about their necessity and effectiveness for marketers and creators.
- More information is needed about eligibility criteria and notifications for the new features to understand their full potential and implications.
- TikTok allows back-and-forth communications through stitched videos.
- YouTube is testing a feature called Test and Compare for native video thumbnail testing.
- Thumbnails significantly impact video success; attention should be given to impressions click-through rate and view duration.
- YouTube Studio is rolling out the feature, and marketers are excited about it.
- Social Media Marketing World offers expert training and conference experience with discounts available.
- Aloud is an AI-powered dubbing service that translates and produces audio dubs for videos.
- It provides dubbing for English, Spanish, and Portuguese languages.
- This service allows marketers to serve their audience in their native language, enhancing personalization and inclusivity.
- YouTube Analytics now includes a "Viewers Across Formats" card, showing audience preferences for Videos, Live, and Shorts content.
- A new metric called "Reminders Set" shows how many people clicked the "Notify Me" button for YouTube Premiere or Live videos, helping marketers understand audience response.
- To prompt more people to click "Notify Me," marketers can try emailing audiences with a link to the scheduled video and a call to action, or experiment with adding a CTA to the thumbnail.
- YouTube Partner Program (YPP) eligibility criteria have been lowered to 500 subscribers, 3 uploads in 90 days, no active community strikes, and 3,000 valid public watch hours and/or 3M valid public shorts views. To earn revenue from ads, channels still need 1,000 subscribers and 4,000 hours of valid public watch time.
- To protect creators from impersonation, YouTube now requires explicit disclosure of identity for fan channels celebrating but not run by the original creator, artist, or entity.
- YouTube Shopping Affiliate Program allows U.S.-based creators in the YouTube Partner Program (YPP) to tag products in videos and earn commission on purchases made through those links.
- More than 50 major brands in various categories are part of the program, including beauty, apparel, footwear, home, and tech.
- Creators can simplify the process of earning revenue from product recommendations without managing multiple affiliate accounts or links.
- The program provides a clear and easy-to-navigate process for viewers to shop products while watching videos.
- Meta (formerly Facebook) is transforming from a social app into an entertainment platform.
- The 'Watch' tab is being renamed to the 'Video' tab to reflect its expanded video offerings, including Reels, long-form, and Live content.
- Meta is shifting away from professionally commissioned content and focusing on AI-matched video content based on users' interests, similar to TikTok's approach.
- The redesigned 'Video' tab and 'Video Explore' elements will showcase personalized video feeds and highlight popular video topics.
- These changes align with broader industry trends of prioritizing user-generated and AI-curated video content.
- Meta (formerly Facebook) is aiming to increase user engagement on its platforms through a combination of human curation and machine learning.
- The update includes integrating Reels editing tools into the main feed, encouraging more short-form video creation and polished video content posting.
- Users can now upload HDR videos for Reels, enhancing the video quality on the platform.
- Facebook users can view and write comments on Instagram Reels without switching between apps, making the experience more seamless.
- The focus on video content comes as more people are spending time on the app due to AI-recommended video clips, but there's a decline in personal updates being shared on both Facebook and Instagram.
- World Emoji Day 2023 celebrates the top 10 most used emoji of the year so far.
- Happy and positive emojis are among the most frequently used.
- Argentina's victory in the 2022 World Cup elevated its flag emoji's popularity.
- The Easter Island emoji made it to the top 10 for the first time.
- Facemoji shared the most popular emoji by region and platform.
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- Emojis have become a crucial aspect of modern communication, with most messaging platforms offering custom emoji response options.
- Over 900 million emojis are sent without text on Messenger daily, and Facebook sees over 700 million emojis shared in posts every day.
- New emojis, including a phoenix, head shaking horizontally, and a lime, are on their way to keyboards, providing more ways to add context to messages.
- Using emojis can make communication easier and enhance messaging experiences, encouraging people to include them in their messages.
- Pinterest is introducing deeplinking from Pins to help brands drive traffic from the app.
- This feature allows retailers to direct Pinterest users to specific pages in their mobile app for easier shopping.
- The deep links will be available for shopping ads and will open the product listing in the retailer's app if installed on the user's device.
- By reducing extra steps and clicks, retailers can potentially see a positive impact on their shopping campaigns.
- Pinterest has introduced mobile deep links that allow users without the retailer's app to access the retailer's mobile web page within the Pinterest app.
- This seamless user journey aims to shorten the path to purchase and increase conversions for advertisers and retailers.
- While Pinterest already offers shopping options within the app, the new deeplinking feature provides a potentially valuable pathway to drive customer traffic directly to retailers' websites.
- Marketers and advertisers should consider leveraging these new deeplinking options for more direct traffic benefits from Pinterest.
- Instagram is launching a new Template Browser process for Reels, allowing users to search templates in different categories like 'Recommended' and 'Trending'.
- The centralized approach to using templates can help users tap into key trends and formats for more effective video approaches.
- Users can access the template browser within the Reels creation flow or by tapping the camera icon on the Reels tab.
- Instagram plans to improve the template editing process with new elements that will better map the creation flow.
- In the coming weeks, Instagram will automatically add text and transitions to reels created from templates, in addition to audio, number of clips, duration, and AR effects.
- Instagram has introduced new Reels templates that will allow users to customize and repurpose various elements, maximizing the use of effective formats.
- These new templates are in addition to the existing Reels template process, where viewers can replicate popular clips by tapping the "Use Template" button in-stream.
- While using templates can be helpful for inspiration, standing out and grabbing attention often comes from having a unique spin or format, as demonstrated by a viral hit video style used by the rap duet Flynaboss on TikTok.
- Instagram encourages users to consider new formats and angles rather than just relying on existing trends, but the new Reels templates will provide quick and accessible ideas for those who need them.
- TikTok has partnered with FIFA for the FIFA Women's World Cup 2023.
- TikTok will host exclusive content throughout the tournament, including behind-the-scenes moments, match highlights, player and coach reactions, and more.
- A team of 16 creators from different countries will produce content from the event, offering diverse perspectives.
- This is the first official collaboration between FIFA and TikTok for the Women's World Cup, tapping into TikTok's popularity for women's football content.
- Fans can follow the action by following #FIFAWWC on TikTok and accessing the dedicated FIFA Women’s World Cup 2023 Hub within the app.
- Twitter 2.0 is bringing back a previously retired long-form content option called 'Notes,' now renamed as 'Articles.'
- The move aims to offer a broader range of content posting opportunities within the app.
- Twitter Blue subscribers can currently post long-form tweets, but the introduction of Articles suggests users may prefer a separate long-form experience.
- Twitter CTO Elon Musk confirmed Articles' development, and it will seemingly have no length limit, potentially allowing for more super-long content on the platform.
- Twitter aims to expand its functionality by adding more options and features.
- The app's ability to accommodate long-form content is a consideration, linked to potential monetization opportunities.
- Equitable revenue sharing is essential to encourage creators to share exclusive content on the platform.
- Hosting more exclusive content could help Twitter grow its audience and increase its overall value.
- Articles are expected to play a role in Twitter's broader efforts to enhance its platform.
- Early interest in the Threads app is promising for its potential future success if key additional features like a follow feed and a desktop app are added.
- The fact that many have signed up for Threads indicates a clear interest in a viable Twitter alternative, making its popularity likely to continue.
- Meta's advice for creators on Threads includes making a splashy arrival with stand-out visuals and open-ended questions, sparking discussions, considering challenges and contests, and using Threads puns for engagement.
- Threads puns and posts referencing the app are performing well on the platform.
- Meta advises influencers and creators to use safety tools to manage their Threads experience.
- Threads, backed by Meta, has gained significant traction by leveraging Instagram's user base.
- As more features are added to Threads, it is expected to become a more competitive alternative to other social media platforms.
- Meta is likely to capitalize on Threads' initial success and continue improving the app.
- TikTok has launched a new Ads Library tool for European campaigns.
- The tool provides searchable insights into ad campaigns on the app, including data on ad targeting, regional reach, and advertisers.
- Users can enter their target nation, ad type, date range, etc., to get an overview of ads within their chosen parameters.
- The tool offers more specific information on ad performance and ad creators, likely in compliance with evolving EU ad policies.
- While the Ads Library is new for European campaigns, the original version still allows users to explore top ads from all regions, filtered by industry, region, objective, and performance.