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Twitter has added a new “Subscriptions” button to user profiles, allowing anyone to see who they are paying to subscribe to. However, Twitter’s decision to withdraw from the EU’s voluntary Code of Practice on online disinformation could set it on a collision course with regulators. It remains to be seen how this decision will play out for the social media giant.
Instagram has introduced search ads that will appear in users’ feeds after they tap into a post from search results.
YouTube is shutting down its Stories feature next month to focus on Shorts and Community posts.
Meta is testing new AI ad tools for Facebook and Instagram, including text variation, background generation, and image cropping.
Pinterest has developed a system to ensure greater representation across its search, related products, and home feed experiences.
Snapchat has partnered with OPI to launch an improved version of its AR Try-On Lens and is testing a new visual AI element called “Dreams.”
WhatsApp is testing a new feature that would allow users to create usernames, rather than relying on phone numbers as the core identifier.
Twitter’s Newest Feature1. Twitter Now Publicly Shows Who You Are Paying To Subscribe To2. Twitter Withdraws from EU Disinformation Code, Which Could Set it on a Collision Course with RegulatorsMeta’s Newest Feature:1. Instagram Introduces Search Ads Via Its Marketing API2. META INTRODUCES AI AD TOOLS + ALL THE SOCIAL MEDIA NEWS YOU MIGHT HAVE MISSEDYoutube’s Newest FeatureYouTube is getting rid of YouTube StoriesPinterest’s Newest FeaturePinterest Launches New System to Ensure Greater Representation Within Discovery ElementsSnapchat’s Newest Feature1. Snapchat Launches Enhanced AR Try-On Tools as it Continues to Build its AR Capabilities2. Snapchat Tests New ‘Dreams’ Element as Social Apps Continue to Develop Generative AI ElementsWhatsApp’s Newest Feature
Twitter’s Newest Feature
1. Twitter Now Publicly Shows Who You Are Paying To Subscribe To
Twitter has added a "Subscriptions" button to user profiles, allowing anyone to see who they are paying to subscribe to. The feature was previously known as "Super Follows," which allowed users access to exclusive content behind a paywall since 2021. Twitter has made recommendations on whom one should subscribe to in the notification feed and is now making this data public with a new Subscriptions count that appears on every user's profile alongside their Following and Followers count. Elon Musk subscribes to 75 users, according to the report, with clicking on the number opening up a list of accounts he actually subscribes to.
2. Twitter Withdraws from EU Disinformation Code, Which Could Set it on a Collision Course with Regulators
Twitter has withdrawn from the EU's voluntary Code of Practice on online disinformation, which is part of the Digital Services Act (DSA), just months before the EU enforces compliance with new standards. The move could set Twitter on a collision course with regulators and lead to fines or even suspension within EU member states if it fails to meet obligations. Elon Musk's stance that Twitter users should decide what is true may be a point of contention as new requirements place more burden on digital platforms to police misinformation in a timely and effective manner.
Meta’s Newest Feature:
1. Instagram Introduces Search Ads Via Its Marketing API
Instagram has made search ads available to all advertisers via its marketing API. The move comes two months after the social media platform began testing ads in search results. Advertisers can buy the new placement, which will appear in users' feeds after they tap into a post from search results, without upgrading their current Marketing API versions. Instagram said that with this addition, developers would be able to create and preview ads in Instagram search results via API.
2. META INTRODUCES AI AD TOOLS + ALL THE SOCIAL MEDIA NEWS YOU MIGHT HAVE MISSED
Meta is testing new AI ad tools for Facebook and Instagram, including text variation, background generation and image outcropping. The company's AI Sandbox project is being tested with a small group of advertisers to build new ad campaigns that incorporate these elements. Meanwhile, Meta has updated its monetisation programme for Reels creators with a payout model based on the performance of their content rather than earnings from ads displayed alongside it. TikTok has partnered with Smartly.io as its video shopping ads partner to provide in-stream shopping pathways within the app itself. LinkedIn is experimenting with an AI-generated assistant that helps users create posts more quickly.
Youtube’s Newest Feature
YouTube is getting rid of YouTube Stories
YouTube is shutting down its Stories feature next month to focus on Shorts and Community posts. From 26 June, users will no longer be able to create YouTube Stories, which expire after seven days. Any story created before that date will expire as normal, meaning there will no longer be any viewable from 3 July. The company said it was dropping the feature so it could concentrate on other popular recent features such as short-form video feature YouTube Shorts and Community posts.
Pinterest’s Newest Feature
Pinterest Launches New System to Ensure Greater Representation Within Discovery Elements
Pinterest has developed a system to ensure greater representation across its search, related products and home feed experiences. The platform uses skin tone matching within pin images to ensure a wider diversity of examples are incorporated into Pinterest’s query matching process. The new system improves the diversity of search matches while also leading to gains in business retention metrics and improving the overall user experience.
Snapchat’s Newest Feature
1. Snapchat Launches Enhanced AR Try-On Tools as it Continues to Build its AR Capabilities
Snapchat has partnered with OPI to launch an improved version of its AR Try-On Lens, which allows users to test out the latest shades of nail polish via the Snapchat camera. The new technology uses Nails Segmentation, a feature within Snapchat's AR toolkit that applies polish and other 2D effects directly to a user's fingernail. Brands can add textures and designs or track 2D colour for individual nails, creating a seamless try-on experience for consumers. The move is part of Snapchat's efforts to enhance its AR tools as it seeks to maintain its leadership in the space.
2. Snapchat Tests New ‘Dreams’ Element as Social Apps Continue to Develop Generative AI Elements
Snapchat is testing a new visual AI element called "Dreams" that allows users to place their likeness into created realms powered by generative AI. The feature is part of the broader trend of social media platforms seeking ways to plug into the generative AI shift in order to maximise engagement, but so far, practical applications have not been as advanced as some reports suggest. Other social apps are also developing text-based generative AI options such as LinkedIn's post creation and summary tools, while Twitter and Meta are working on new elements that haven't yet been revealed.
WhatsApp’s Newest Feature
WhatsApp Plans To Introduce Usernames
WhatsApp is testing a new feature that would allow users to create usernames, rather than relying on phone numbers as the core identifier. The latest beta version of the app includes a username section within the profile page in settings. Other messaging apps have already adopted usernames instead of contact information to protect users from unwanted communication outside of their platforms. When WhatsApp introduces this feature, it will enable users to hide their phone numbers and replace them with usernames for identification purposes in chats.
Stay tuned for more updates and exciting news from the world of social media.