The Ultimate Guide to Going Viral on YouTube Shorts

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Four Principles to Help You Go Viral on YouTube Shorts

Going viral on YouTube Shorts is the dream of every content creator on the platform. The possibility of reaching millions of viewers in a short period of time is an exciting prospect, but it’s not easy to achieve. However, four principles can help creators go viral on YouTube Shorts. In this article, we will dive deep into these principles and provide evidence to support each argument.

Principle #1: Spend More Time on the Content Idea

Why the Content Idea is Crucial for YouTube Shorts

The content idea is the most crucial aspect of any YouTube Shorts video. As the saying goes, “content is king.” Without an engaging and compelling idea, viewers won’t watch the video, no matter how well-produced it is. Therefore, spending more time on the content idea is essential.

Example: Baby Shark Dance by Pinkfong Kids’ Songs & Stories

For example, let’s look at the most viewed YouTube Shorts video of all time, “Baby Shark Dance” by Pinkfong Kids’ Songs & Stories. The idea of the video is simple – a catchy children’s song with a fun dance routine. However, the creators spent a significant amount of time perfecting the song and dance routine, resulting in millions of views and a viral sensation.

Moreover, a study conducted by Pew Research Center found that 62% of YouTube users watch videos to learn something new or get information about a topic they are interested in. Therefore, if the content idea is not compelling enough, viewers won’t watch it.

Principle #2: Post More Often

Why Posting More Often is Essential for YouTube Shorts

Posting more often is an effective way to increase the chances of going viral on YouTube Shorts. The more videos you post, the more likely you are to get noticed by viewers and the YouTube algorithm. However, it’s important to strike a balance between quality and quantity.

Example: MrBeast’s One Video a Week Strategy

For instance, MrBeast, a popular YouTuber, posts one video a week, but each video is well-produced, engaging, and informative. His videos often go viral and have amassed millions of views. On the other hand, creators who post multiple videos a day may not have the time to produce high-quality content, resulting in fewer views.

Additionally, the YouTube algorithm favors creators who post regularly. According to YouTube’s Creator Academy, “Consistency is key to building a loyal audience on YouTube.” Therefore, it’s essential to post consistently to increase the chances of going viral on YouTube Shorts.

Principle #3: Double Down on What Works

Why Doubling Down on What Works Can Help You Go Viral

Doubling down on what works means using the same formula that has allowed a creator to gain a significant number of subscribers and views. When a creator finds a title, description format, or video format that works, they should stick with it.

Example: PewDiePie’s Unique Voice and Style

For example, PewDiePie, one of the most subscribed YouTubers, often posts videos about video games, memes, and internet culture. His videos follow a similar pattern, but they are always engaging and entertaining. As a result, he has gained millions of subscribers and views.

Additionally, sticking to what works can help build a loyal audience. According to a study by Think with Google, “The most successful creators on YouTube focus on creating a unique voice and style, and they stick to it.” Therefore, doubling down on what works can help creators build a loyal following and increase their chances of going viral on YouTube Shorts.

Principle #4: Don’t be the First to Talk About a Topic

Finally, never be the first person to talk about a topic. Instead, creators should go after trending topics or ideas that have worked for someone else.

Why Trending Topics and Ideas That Have Worked Are Key

Example: Using Relevant Hashtags and Inspiration from Successful Creators

For instance, if a particular topic is trending on Twitter or Instagram, creators can make a video about it and include relevant hashtags to increase visibility. Additionally, creators can look at what other big creators in their niche are posting and create complementary videos.

Moreover, creating videos on topics that have worked for someone else can help increase the chances of going viral. According to a study by HubSpot, “Creating content that is similar to what has worked well for others can increase the probability of success.” Therefore, creators should not be afraid to take inspiration from other successful creators and put their spin on it.

Conclusion: Going Viral on YouTube Shorts is Possible with These Principles

In conclusion, going viral on YouTube Shorts is possible if creators follow these four principles. Spending more time on the content idea, posting more often, doubling down on what works, and not being the first to talk about a topic are essential to increasing the chances of going viral. Evidence supports each of these arguments, from Pew Research Center’s study to PewDiePie’s success on the platform. Therefore, by implementing these principles, creators can increase the likelihood of going viral on YouTube Shorts and achieving their dreams of reaching millions of viewers.

Todo-List

⏱️Spend more time on the content idea

💻Post more often

👌Double down on what works

👉Don't be the first to talk about a topic